Why Galaxy Book3 draws more attention than S23 smartphones

• Published date: 21 February 2023
• Publication title: The Korea Times

Samsung Electronics' Galaxy Book3 Pro 900 preorders sold out as soon as they hit the market on 11street, an official online partner of Samsung Electronics, backed by large discounts, according to industry officials, Monday.

"Performance has been upgraded along with the display as well as the current CPU, which is equipped with the latest Intel 13th-generation CPU, while user convenience was also greatly improved," a Samsung Electronics official said. "There was also a double storage promotion this time, and the reasonable price seems to have attracted customers."

Taking advantage of diverse promotions including card company discounts, the Galaxy Book3 Pro, which is priced at 1.88 million won ($1,506) could be purchased for a price much closer to 1 million won.

Industry officials believe Samsung Electronics introduced the Galaxy Book3 Pro at a discounted price because of its lack of presence in the global laptop market. Samsung Electronics' global share in the sector is around 1 percent.

Samsung Electronics seems to be aiming to change the tide with the Galaxy Book3 series, which offers both performance and price competitiveness.

Galaxy Book3 / Courtesy of Samsung Electronics

"The fact that we carried out the Unpack event at the same time as the Galaxy smartphone shows that we are determined to grow the PC business," said Lee Min-chul, vice president of Samsung...