LG rolls out brighter, clearer OLED TV

• Published date: 08 March 2023
• Publication title: The Korea Times

LG Electronics is set to solidify its leading position in the OLED TV market as the TV maker launched new OLED TVs including the OLED evo TV which is 70 percent brighter than other OLED TVs, the company said Wednesday.

"OLED TV is a representative example of LG Electronics' constant efforts to better the life of customers. We are confident that the way customers watch TV has completely changed with OLED TVs," Jung Jae-cheol, head of the company's Home Entertainment Research Center, said during a press conference at its R and D Center in Seoul.

The company held the new product unveiling event at the R and D Center, the same location where it introduced the industry's first OLED TV in 2013. On the occasion of the 10th anniversary OLED TVs launch, LG showcased 29 OLED TVs for this year.

Among the new products, LG said it applied brightness improvement technology to the 65-inch OLED evo TV. The new TV is up to 70 percent brighter than OLED TVs with the same screen size and reduces screen reflection. The new product is also equipped with the sixth generation of artificial intelligence (AI)-based Alpha 9 processor chip.

This year's TV lineup has also been strengthened by their variety of sizes. Customers will...