Imperial Wins Customer Praise for Stylish Design

By Lee Hyo-sik

Pernod Ricard, a French distilled beverage maker, has been differentiating itself from its rivals here by introducing modern and stylish designs for the bottles of its premium whisky brands.

On top of reinforcing its sales and marketing activities, the company has been investing a great deal of resources to renew the bottle designs of its flagship brand Imperial and other popular brands here, to maintain an edge over its competitors amid the continued sluggish liquor market.

Among other things, the company introduced a universal bottle design for its Imperial brand whiskies last year, regardless of when they were produced. This has helped created a uniformed image, making it easier for customers to differentiate Imperial from other brands, according to Pernod Ricard Korea

It said Imperial's family look, which is modern, stylish and innovative, recently won a Red Dot Design Award earlier this year, stressing that Imperial has earned a great deal of praise from both design professionals and customers.

"Imperial is Korea's first premium whisky, which has been leading the market over the past two decades,'' said a spokeswoman for Pernod Ricard Korea "As part of our efforts to better serve customers, we introduced the renewed bottles last year, which has attracted positive...