Consumers put price over reviews when ordering food online

• Published date: 07 March 2023
• Publication title: The Korea Times

A 32-year-old office worker surnamed Han orders food from online delivery platforms three times a week. Restaurant reviews used to be her first consideration when placing online food orders, but now, she checks the delivery fee first.

"It's crazy how much you have to pay for delivery when ordering from certain restaurants these days. I've seen some stores charge up to 7,000 won ($5.40). I will never pay that amount, even if I want to order from my favorite restaurant," Han said.

A 27-year-old barista surnamed Lee recently fixed his settings on an online food delivery platform to list restaurants with the cheapest delivery fees on top.

"I am not going to order food from stores that charge a maximum delivery fee on the platform. Sometimes delivery fees are nearly half the price of the food I order. I don't understand it," Lee said.

According to the "2022-2023 Domestic and Foreign Restaurant Trend" report released by the Korea Agro-Fisheries and Food Trade Corporation (aT) on...