Cj Enm, Big Hit Launch Joint K-pop Label

South Korean entertainment giant CJ ENM has teamed up with Big Hit Entertainment, the management agency of the sensational K-pop boy band BTS, to launch an idol band on the global music scene, according to CJ on Monday.

The two firms established a joint venture named Belif Lab, aiming to unveil a new K-pop band in 2020, CJ said.

Some 7 billion won ($6.16 million) has been invested in the joint venture. Big Hit CEO Bang Si-hyuk, who produced BTS, will be in charge of creating the band and producing its music.

The new firm will host rounds of auditions in South Korea, the United States, Japan and other foreign countries, starting March 30, to recruit members for the envisioned group.

The partnership will combine Big Hit's expertise in...