Bentley opens 1st flagship retail showroom in Korea

• Published date: 08 March 2023
• Publication title: The Korea Times

British luxury carmaker Bentley Motors Ltd. said Wednesday it has opened its first flagship retail showroom in South Korea to make a bigger presence in Asia's fourth-biggest economy.

Bentley Motors opened the Bentley Cube in southern Seoul earlier in the day to better serve its Korean customers and set the standard for similar retail showrooms in other countries.

Describing Korea as the center of one of the leading luxury markets in the world, Bentley Motors Chairman and Chief Executive Adrian Hallmark said, "The launch of the Bentley Cube reflects the growing importance of the Korean market for Bentley."

Bentley sold a total of 775 vehicles in Korea last year, jumping 53 percent from 506 units a year earlier.

One out of Bentley's 18 limited edition Batur models was sold in Korea this year. The two-door super-powerful coupe starts at 2.6 billion won ($1.97 million), with the prices going up depending on options.

In 2022, South Korea was the biggest market in the Asia-Pacific...