Smart & Biggar (JD Supra South Korea)

For a few weeks every two years, the Summer and Winter Olympic Games offer brand owners and advertisers the opportunity to reach billions of people in hundreds of countries. The Summer Games in Rio 2016 reached a television audience of 3.2 billion people across the globe, while the 2014 Sochi Winter Games reached 2.1 billion and both Games also saw a digital audience of over one billion viewers....