Smart & Biggar (JD Supra South Korea)

1 result for Smart & Biggar (JD Supra South Korea)

  • Danger in the Korean Peninsula: Ambush marketing and the Olympic Games

    For a few weeks every two years, the Summer and Winter Olympic Games offer brand owners and advertisers the opportunity to reach billions of people in hundreds of countries. The Summer Games in Rio 2016 reached a television audience of 3.2 billion people across the globe, while the 2014 Sochi Winter Games reached 2.1 billion and both Games also saw a digital audience of over one billion viewers....

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